BLUE PANTHERCASE FILE #081 / 120Watch on YouTube ↗
I Paid A Real Assassin To Try To Kill Me12:17
ExperimentMar 18, 2023Mixed

I Paid A Real Assassin To Try To Kill Me

59/100
Creative Signal Score

Rank #92 across this 120-video study

Use this score to compare videos. It is not private YouTube data.

339.7MTotal views

275.5KAverage views / day

6.5MTotal likes

1.91%Likes / views

0.943×Nearby upload baseline

182Caption words / min

01
THE GRADE

Where the score comes from

Performance18/30
Packaging13/20
Hook & pacing13/20
Stakes & payoff6/15
Audience response9/15
02
THE TAKE

What worked and what I would change

KEEP

The idea creates a simple question. Each reveal gives us part of the answer.

The opening quickly tells us what they can win or lose.

Most comments talk about emotion. That tells us what viewers remembered.

QUESTION

The middle needs one clear change so viewers can feel the story moving.

MOVE

Ask one clear question at the start. Make each section answer part of it.

Add a choice, loss or rule change near the middle. Show why it matters before the next section.

03
THE OPEN

First 30 seconds

0:00

behind me is an assassin and if he stabs me with this rubber knife by the end of the day he wins 100 Grand here's your rubber knife good luck get me out of this road what' you do no I can't get out later boys I left you a car in the woods what are you out this video is going to be the craziest video you've ever seen we have a real tank an entire Carnival…

294 timed caption beatsEnglish auto captions12:17 runtime
04
THE STORY MAP

Three key moments

0:00
Opening

behind me is an assassin and if he stabs me with this rubber knife by the end of the day he wins 100 Grand here's your rubber knife good luck get me out of this road what' you do no I can't get out later boys I left you a car in the woods what are you out this video is going to be the craziest video you've ever seen we have a real tank an entire Carnival…

5:45
Middle moment

possible on average last year people get over $3,000 on their tax refunds that's a lot of money can you give me like one minute to finish this ad

11:00
Ending moment

the safe I'm going to go over there and break my ankle all right I've never broken a bum before we ended the production and had

These moments come from the transcript. They are not real audience-retention points.

05
THE AUDIENCE

What the comments remember

14%positive comments

1%comments with concerns

0%comments with ideas

emotionmain comment theme

assassininsanevideosroomtankrespectinto

What viewers remembered

Now we know why Twitter thought MrBeast died

236K likes

For those of you wondering, he was an Assasin in the military haha

164K likes

Mr Beast is slowly turning into a real life James Bond.

111K likes

Ideas from viewers

I did not find a clear repeated request in this sample.

What viewers questioned

He saw straight through the medical emergency ploy. That man is a badass

2.4K likes

Hired a assassin to kill him❌️ Hired a assassin to fake stab him✅️

0 likes

Why did Karl have the Knife 🙃🙁🥶

0 likes